TSNN, IAVM and Honeycomb Strategies Launch Industry-First Sustainability Benchmarking Platform for Venues
New "Venue Sustainalytics" Initiative Aims to Standardize Data, Drive Innovation, and Recognize Sustainability Leaders in the Event Industry
FOR IMMEDIATE RELEASE – In a groundbreaking move for sustainability in the live event space, Trade Show News Network (TSNN), the International Association of Venue Managers (IAVM), and Honeycomb Strategies have announced the launch of Venue Sustainalytics a first-of-its-kind sustainability benchmarking and data intelligence platform purpose-built for venues and event organizers.
Launching officially on Earth Day, April 22, the announcement marks the start of a powerful new collaboration that aims to bring consistency, visibility, and accountability to sustainability efforts across convention centers, stadiums, arenas, performing art centers, and other live event spaces.
““This initiative is a game changer for both venues and event organizers,” said Lindsay Arell, CEO of Honeycomb Strategies. “ It delivers consistent, reliable data that helps track environmental impact, benchmark progress, and guide smarter, more sustainable decisions. By standardizing how we measure and report, we not only create transparency but also unlock insights that drive meaningful proress across the live events industry.””
A Platform Built for Progress
The Venue Sustainalytics platform will:
Offer a user-friendly online dashboard to track environmental performance
Establish a standardized framework for data collection and reporting
Produce an annual industry benchmarking report highlighting trends and leaders
Provide educational resources such as toolkits, webinars, and case studies
Celebrate excellence through a recognition and awards program
“Event organizers are eager to take action on sustainability, but the industry has lacked a consistent way to compare venues – until now,” said Danica Tormohlen, VP of Group Content, Meetings, Travel & Sports, for Informa Connect, which publishes TSNN. “By launching this data-driven resource with the first-ever industry benchmarking report, this partnership solves that gap and helps event organizers who want to align strategy with impact.”
A United Industry Effort
Each partner brings unique strengths to the collaboration:
TSNN, the industry’s leading media platform, will drive awareness and recognition through editorial coverage and integration into the TSNN Awards.
IAVM, as the association partner, will leverage its vast venue network to increase participation and incorporate benchmarking insights into member education and strategy.
Honeycomb Strategies, a recognized sustainability consultancy, will lead the platform’s development, data analysis, and knowledge-sharing.
““Sustainability is no longer optional—it’s essential. Venue Sustainalytics empowers our members with the data, tools, and industry insights they will need to lead with purpose and transparency,” said Trevor Mitchell, MBA, FASAE, CAE, CDP, IAVM President & CEO. “This collaboration brings the industry together in a unified effort to drive meaningful progress, and we’re proud to support our venues in setting a higher standard for environmental responsibility.”
A Long-Term Commitment
The program launches later this spring with a data collection phase running through the end of 2025. The first industry benchmarking report is expected to be released in early 2026, along with the recognition of top-performing venues through dedicated case studies and awards.
The initiative is funded through a combination of partner contributions and sponsorships, with in-kind support from Honeycomb Strategies and Year One funding provided by IAVM.
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For information about becoming a founding sponsor, contact John Rice, TSNN Director of Sales, at (617) 201-7088 or email: jrice@tsnn.com
For media inquiries, contact: Danica Tormohlen, (816) 803-8103 or email: dtormohlen@tsnn.com
About IAVM
Representing public assembly venues from around the globe, IAVM’s 8,200 active members include managers and senior executives from auditoriums, arenas, convention centers, exhibit halls, stadiums, performing arts centers, university complexes, amphitheaters and fairgrounds. IAVM’s mission is to educate, advocate for, and inspire public assembly venue professionals worldwide.
About Honeycomb Strategies
Honeycomb Strategies is the leader in sustainable solutions for the hospitality, sports, venue, and event industries. Honeycomb Strategies assesses and designs custom sustainability programs, measures and reports through transparent data management, and works with all stakeholders to develop long-lasting results to satisfy environmental, social, and economic goals.
About TSNN
Trade Show News Network is the longest-running B2B media platform covering the exhibition industry via its website, enewsletters, social channels and podcast. TSNN's mission is to champion trade show success by celebrating those who have made it and those who aspire to make it. TSNN aims to provide its audience with reliable news and insights about show business, destinations and venues, technology, operations, marketing, leadership and more. TSNN focuses on people and stories that drive innovation in the trade show industry, shaping industries and influencing the global economy.