Venue Sustainalytics Signs Legends Global as a Founding Partner
and Green Sport Alliance Joins as a Supporting Association
IAVM, TSNN, and Honeycomb Strategies’ Backed Platform Launched this Year is Already Gaining Momentum and Industry Support
FOR IMMEDIATE RELEASE—October 28, 2025— Venue Sustainalytics, the events industry's first-ever sustainability benchmarking and data intelligence platform specifically designed for event venues and organizers, has signed Legends Global, the premier partner to the world's greatest live events, venues, and brands, as a founding sponsor. The platform, just launched in April 2025, provides insights to help the events industry move into a greener future through data collection, analysis, and reporting.
“Venue Sustainalytics brings the industry together under a common vision for a more sustainable future. By aligning venues around meaningful data and shared benchmarks, we are creating the foundation for long-term transformation,” said Lindsay Arell, Chief Sustainability Officer for Legends Global. “Legends Global is honored to be a founding member of this project and support a movement that will inspire innovation and accountability across live events worldwide.”
As part of the agreement, Legends Global will be recognized as an innovative organization driving change in the events, sports, and entertainment industries.
The pioneering initiative, developed through a strategic partnership between the International Association of Venue Managers (IAVM), Trade Show News Network (TSNN), and Honeycomb Strategies, aims to transform how the events industry approaches and measures sustainability.
“We are thrilled to have the support of the world’s largest venue management company behind this ground-breaking initiative as a founding sponsor,” said Danica Tormohlen, VP of Group Content for TSNN. “Legends Global’s support is a testament to their alignment with our goal to develop a platform that aims to establish annual benchmarks for sustainability data throughout the event industry.”
She added, “This tool will be invaluable to our readers at TSNN, IAVM members and the wider event industry. Why? Because Venue Sustainalytics will provide a comprehensive solution to a long-standing challenge in the events sector: the lack of consistent, reliable data for measuring and comparing sustainability efforts across different venues.”
Supporting association partner
The Green Sports Alliance (GSA), a membership organization for the sports and entertainment industries, is partnering with Venue Sustainalytics as a supporting association. GSA’s goal is to challenge, serve, and support the sports and entertainment industry as it creates actionable strategies and takes decisive actions toward 2030 sustainability targets.
Their participation as a Venue Sustainalytics supporting association helps to extend the reach of this groundbreaking tool as it makes waves in—and for—the events sector.
Become a partner
For more information about becoming one of five founding sponsors or to participate as a supporting association, contact Chela Nicholson at (770) 344-8670.
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Media Contact:
Danica Tormohlen, (816) 803-8103
About Venue Sustainalytics
Venue Sustainalytics is a first-of-its-kind sustainability benchmarking and data intelligence platform purpose-built for event venues and organizers. Launched in 2025, it provides insights to help the events industry move into a greener future through data collection, analysis, and reporting.
About Legends Global
Legends Global is the premier partner to the world's greatest live events, venues, and brands. The company delivers a fully integrated solution of premium services, including feasibility & consulting, owner’s rep, sales, partnerships, venue management, hospitality, merchandise, and content & booking. Through its white-label approach, Legends Global keeps its partners front and center while leveraging the power of its global network: more than 450 venues, 20,000 events, and 165 million guests annually. To learn more, visit www.LegendsGlobal.com and on LinkedIn and Instagram.
About IAVM
The International Association of Venue Managers is a leading organization representing public assembly venues from around the globe, committed to inspiring leaders, building expertise, and creating connections for life.
About TSNN
Founded in 1996, Trade Show News Network (TSNN) is the world's leading online resource for the trade show, exhibition, and event industry.
About Honeycomb Strategies
Honeycomb Strategies specializes in custom sustainable solutions for the event industry through tailored program development, accurate data management, and genuine stakeholder engagement for measurable impact.
Images to run with story: Headshots of Lindsey Arell, Danica Tormohlen, screen shot of Venue Sustainanalytics home page, image of Los Angeles Convention Center, one of more than 450 venues that Legends Global manages.